Market Research
The Market:
their hidden market of millions
These people in the adoption community do crave a means of expression for all the feelings they experience during an adoption and after. And many friends ofpeople in the adoption community also crave a way to provide support, love, and thanks to them. Many fear tey will say the worng thing or just dont know what to say. That's where we come in. First aspct we implement into our master plan..is providing specialized cards and gifts for the MANY adoption holidays and events. We do this through a uniquely interactive flas website providing an EASY TO USE e-card system. This cards would make anyone's heart melt, even if they had no eperience with adption! We also offer hand-made custum products aswel! (We have pictures of some possibilities in appendix C) The best aspect of this is the privcy and disclosure aspect. for example, if adoptive parents wanted to send a greeting card to the Birth Mom on birth mother's day, it would go to I'd like to make it possible for people to come to a site, choose & send cards for adoption related events. (There are more holidays in the adoption world than many might expect) They need one especially for Birth Mother's Day, which I can't believe hallmark hasn't seized on yet! I know the women would love it and the adoptive parents would love an easy way to show they care. Right now there is only one site offering “snail” mail cards for birth mother's day (and they are pretty ugly
Adoption has been very hush-hush until the 1990's (before 1990, the agencies were horrible to and for everyone in the entire adoption triad. They couldn't ruin the true beauty that is adoption though!) now agencies have come a long way. Parents and Birth Parents communicte through letters and emails often. since people'a understanding of adoption, in general, is still very limited..the adoptive community is not actively expressing many feelings for fear of the social stigma. Bt we intend to change that, and we WILL within the next ten years for sure.
